Brand Design Blog, News and Ideas

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We have recently completed a short booklet outlining strategies worth considering when initiating the branding process.

How to Effectively Brand your Products and Business to Highly Targeted Audiences.

Click the link above to discover how you can receive this branding guide free of charge.

Just to let you all know. I am in the middle of a major redesign to the existing website.

I’m also working on something extra that will be of interest to designers, marketeers and small business operators.

So stay tuned!

If anyone would like and pre launch information about the project email me at admin@crimsonfox.com.au using the subject title of “Next Big Thing”.

Thanks.

I recently received an email from a colleague about an exciting new web service that is connecting journalists and industry experts together in a way rarely seen in Australia.

Sourcebottle.com.au

So I contacted the Director and Founder Rebecca Derrington to find out more.

“As a public relations professional and business owner, I recognise the need to continually review how I generate publicity for clients and for myself. And in the current economic climate, we all need to apply even more rigor to finding new and cost-effective ways to promote our individual expertise.

It is for these reasons that SourceBottle was born.”

So what is SourceBottle?

It’s a free online service that allows journalists to post questions to a host of subscribed industry experts in order to speed up the information gathering process.

If you have expertise in any niché area this website may be a great source of public relations for you and your business. Having your information cited in newspapers and media publications is a great way of branding yourself and your company as experts in your field.

It’s early days for this service and I’ll be watching with keen interest to see how it performs, but I would suggest heading over to sourcebottle.com.au and subscribing to the service so you can be part of the action when it finds it’s legs.

As always, If anyone else knows of free services like this please leave a comment on this story to share the information with everyone.

Thanks.

We are currently reforming the Monash Enterprise Centre Business Breakfast as the MEC Business Group.

The MEC Business Group is available FREE to any business owner or operator in or around the Monash Shire in Victoria, Australia.

In re-establishing the breakfast meetings we will be presenting a series of Expert speakers who will discuss very relevant issues that every small and medium business owners should be interested in.

All the up coming events can be found on our NEW website: www.mecbusinessgroup.com

The first of these events is on Wednesday 17 June 2009
“How to Avoid and Deal with Bad Debts”

Something everyone should be aware of in this economic climate.

For more information and to secure your interest visit: www.mecbusinessgroup.com

The MEC Business Group meet fortnightly for a light breakfast where they assist small business owners and operators achieve their business goals by sharing referrals, knowledge, business issues and ideas.

Does he have a point? I’ll let you decide.

Either way, he certainly is passionate and a whole lot of fun to watch

Smashing magazine have released another great article regarding color in corporate branding and design.

They point out the significance of colour in web design especially, where the feeling your site portrays in the first 3 seconds effect the visitors experience of your brand.

They also explore the differences large corporate companies are using on their websites in relation to their traditional corporate colours.

You’ll notice that when many of the companies explored are using non traditional colour schemes.

Are they testing the market or are they using colour to appeal to you on a different emotional level?

You’ll have to read to find out. You can read the full article here at colors in corporate branding and design.

Have a read and then let me know your thoughts by leaving a comment under this post.

I’d just like to let everyone know that my wife and I have had our second baby girl.

Charli Jean, Born 31 March 2009, 8.8 pounds.

Everyone is well and it’s been a very joyful but BUSY time for my whole family which has kept me from writing as much as I would like.

I’m back on board now and will be delivering more recent posts.

Speak to you all soon.

We’ve just launched the all new Michael Butera website at michaelbutera.com.au

Michael is an up and coming singer/songwriter from Melbourne Australia who contracted Crimson Fox to help create a more central online presence for his music releases and event schedules.

The custom web design we’ve created, matches the funk, pop styles of Michael’s music, while delivering a dynamic launching pad for listening to his music through the flash controlled music player.

We are currently working with a number of musicians who are serious about taking their careers to the next level. So if you have any ideas about how we can be of service to you, please let us know.

For news and music releases from Michael Butera sign up for his updates at www.michaelbutera.com.au

One of our great clients JHL Civil have just launched a redesign of their existing website.

The new web design aims to make it easier for visitors to find information.

By sectioning the business website into it’s 5 main categories we’ve achieved more clarity in the way information flows through the site.

The site now incorporates a customised content management system allowing the staff at JHL Civil to add new projects and news updates at any time of the day.
JHL Civil are water and wastewater experts currently located in Port Melbourne.