Brand Design Blog, News and Ideas

We’ve all heard the term ‘Content is King’.

For internet search engine placement this may be true. But in the world of branding, business and design, the ability to differentiate yourself from your competitors will often be the deciding factor in making a sale.

There are literally millions of ready made design templates, web site templates and business plans out there. They are often the fastest and cheapest options available for starting your business or brand

…BUT,

each one is missing a key ingredient…creativity, originality, that unique element that separates you from the others in your industry.

Templates are created from something that has gone before. They have been made available because they have passed their usefulness to the creator.

Another point – if you have access to the templates, so do many other people. You need to be careful or you could end up with a similar web design, duplicate sales letter or the same business plan as your competition.

So if you use a template, for what ever situation, make sure you adjust it enough so that your template doesn’t look the same as the next person who uses it.

If you are creating some thing from scratch, ask yourself, am I borrowing from someone else? Have I seen this somewhere before?

Are deciding on a business name? What makes it unique?

Are you creating a website? Does it look the same as every other site?

Are you writing a sales pitch? What catch a customers interest?

Inspiration is a great thing. Imitation is the ultimate form of flattery. But unless you breathe life into your project by adding a touch of creativity your content will never be king.

This entry was posted on Sunday, September 23rd, 2007 at 9:20 am and is filed under design, inspiration. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.