I can’t finish the week without making reference to the biggest advertising event on the calendar.
The American Superbowl has become the most highly contested advertising spot worldwide.
With over 3 Million US dollars being shelled out for a single run during the game.
You then add the cost of producing each commercial, including A list entertainment talent. You are looking at a cool 5-6 million dollars for a single advertising spot.
While those figures sound insane from a return on investment point of view. Studies have shown that many products advertised during the Superbowl have received in excess of a 10% increase in yearly sales, directly attributed to Superbowl ads.
For high profile products this can mean an increase in revenue of tens of millions of dollars. Certainly worth the initial expense.
To see some of this years Superbowl commericals click here.
In my opinion, some Superbowl commercials are brilliant. Delivering a message that calls customers to action, while delivering just the right about of entertainment value to make the message stick.
While other ads have missed the mark by placing too much emphasis on the entertainment and not enough on the message.
Check them out and let me know which ones worked for you.
