I’ve just finished reading a great book that you might be interested in.
‘Made to Stick - Why Some Ideas Survive and Others Die…’
Written by Chip & Dan Heath, Made to Stick deals with why some ideas, stories and products become world famous and why most don’t. Why some things are ’sticky’ and why others are not.
I found the topic particularly interesting from a marketing and advertising point of view.
Not only does the book direct us to examples of the ’stickiness’ factor. But it then breaks them down and describes why they work. Then best of all, how we can replicate them.
Of course, with all great things, many elements have to align for our ideas to become hugely successful.
But by following methods described in the book, you will certainly place yourself closer to the mark. Giving you every chance to make sure that your next thing - is the ‘Next Big Thing’.
I’d definitely recommend reading the book if only to freshen your ideas about marketing and presentation.
To read more about the book including excerpts, you can visit the Made to Stick web site here.
February 16th, 2008 at 9:36 am
I found your site on technorati and read a few of your other posts. Keep up the good work. I just added your RSS feed to my Google News Reader. Looking forward to reading more from you.
Chris Tackett