A number of blogs have touched on this post by logoorange.com regarding logo design trends for 2008.
If makes some good points about style directions that we’ve noticed moving from late 2007 through to 2008.
A number of the styles, including organic 3D and transparency, take advantage of the electronic presentation of their brand.
While they do look nice, these logos will run into trouble with many ‘real world’ applications, such as embroidery and screen printing.
Pretty isn’t always functional. But functional doesn’t need to be ugly.
The ability to take purpose and function into account when designing is key to creating successful design solutions.
Check out the full article here.
