Here is a very interesting experiment being undertaken at brandtags.net.
It’s the equivalent of a word association test.
Simply view a brand logo and type the first word that comes to your head.
Don’t feel you need to finish the test, I think it goes through hundreds before you reach the end.
You can see the results so far here.
Click on any of the brand names to see what people said.
The larger fonts are the ones that were typed most often.
Let me know if you find any surprises.
June 25th, 2008 at 12:35 am
Check out Audi … who knew so many people associated the olympics with it (must be he rings).
April 7th, 2009 at 7:27 pm
Great site, I’ve just bookmarked it.