Do you love spending hours playing with new and unusual fonts and type faces?
Well here’s a bit of fun for all you design geeks.
What’s the personality of your favourite font?
Archive for July, 2008
Tuesday, July 8th, 2008
Designers and their clients often have trouble seeing eye to eye.
Why is that?
Because designers are pretentious, elitist, know it alls? Well some are…but no.
Is it because business people are paying, so what they says goes…again, somtimes - but mostly, this is not the case.
The problem is that both parties are looking at the problem from different points of view.
So what is the solution?
The solution needs to come from the designers side. When explaining design decisions, a graphic or web designer needs to put on their business hat and see the project through the eyes of their client.
If you are a designer, you need to explain your design decisions from a practical stand point.
“I did it that way because it looks good” - isn’t a good answer.
‘I designed it that way, because the style I’m using is currently reflected in our target markets popular culture (state examples). Your potential customers will be drawn to this style because of these examples, which should help increase sales” - this is an answer that a client can understand.
When you are designing, make sure to always have client problems and objectives in mind, so that when asked you can explain your design choices in a way that means something to their business.
If you’re employing a designer and the same issues crop up, make sure to take a deep breathe and ask the question - how is that going to help my business.
It will save both designers and clients a lot of time and frustration, while giving design work more potential to do what it was intended for.
You’ll appreciate how it will lead to a happy working relationship going forward.
So remember, two hats. One for your design flare and one for your business brain.
Wednesday, July 2nd, 2008
Optus is running a new business promotion for an online TV series.
The chosen businesses will receive free business coaching advice with the winner gaining a $10,000 prize.
I think it’s definitely worth looking at if you are in a grow stage of business or are just looking for a little help.
I’ve added my business to the mix, so if you’d like to help me out. Click this link and vote for Crimson Fox. Thanks.
For everyone else that would like to join - entry is free (though I’m sure you’ll pay in junk mail) so have a look today.
Add a link to your businesses submission in the comments and I’m sure people will be happy to vote for you too.
