As the post on toxel.com shows - logo design does not need to be complicated to be effective.
You can see all the logos here.
In fact I would suggest that if you look at the majority of high profile brands their logos are actually quite simple.
That doesn’t mean that no effort needs to be applied to the design. In fact, it often takes more effort to remove the unnecessary elements of a design to find the core design that will be the most effective option.
Simplicity, also allows a logo to be positioned easily on promotions and printed cost effectively.
Check out the full range of high profile logos here.
