Thursday, September 25th, 2008
Click the image above to see the latest advertisement for Nintendo’s ‘Wario Shake it”.
Make sure to watch more than just the first few seconds.
You’ll begin to see how you can use popular online media such as YouTube but take your ideas about online marketing to a whole new level.
Let me know what you think.
Friday, September 5th, 2008
Over the last few years, the Console and PC Gaming industry has become big business.
With PC gaming alone, making over $10.7 Billion in revenue for 2007.
While those playing Computer Games on a regular basis have been watching this trend rise for some time, the world at large is starting to pay attention with Brand names such as Grand Theft Auto, Halo and World of Warcraft hitting prime time news this year.
With the increase in revenue, there has been an increase in spending in the marketing space.
Companies such as Blizzard (World of Warcraft) has been spending time and money on amazing trailers and pre-promotion for some time - but with their success (over 9.3 million payed subscribers last year), other game creators are starting to see the light.
The up coming ‘Rock Band 2″ is one such example. A game intro and promotion definitely worth watching (Not your average commercial).
The Computer Game industry is starting to take it’s strides up along side the Movie industry in revenue and the audience is growing so it’s certainly worth keeping your eyes on.
You can view the Rock Band intro here.
I’d love to read your thoughts about the trailer or your impressions of the gaming industry as it is today and in the future, so feel free to leave a comment.
