Monday, February 23rd, 2009
The use of texture can be a great way to enhance a rather simple layout and take it to a whole new level.
The team over at 6 revisions has created a great list of 30 Beautifully Textured Web Designs.
Make sure you check it out and pay particular attention to the small details.
Wednesday, February 11th, 2009
Above is a 5 minute video that illustrates how our world of information is expanding at an incredible rate.
This video was made in 2007, just think about how far we’ve moved since then.
Monday, February 2nd, 2009
Well, we’re over a month into 2009 and it’s time to take stock of our Branding Messages and Presentations to make sure they fit this new economic climate.
Customers are now putting greater consideration on spending money, often looking for a cheaper option if they can’t see the value in your brand.
Other considerations touch on the technology front. Social Networks, Mobile phones and online marketing are taking even greater strides in 2009 and need to be considered in your marketing approach.
Below are the our Top 5 considerations when branding your business in 2009.
Social Networks such as Facebook, My Space and Twitter have finally made real impact with the public in general over 2008 and it’s time to start leveraging them.
As of September last year Facebook had over 90 Million active users which is a growing number that can’t be ignored.
Creating a company profile on any of these networks can be a great way to begin conversations with your clients and keep up to date with changing trends and customer opinion.
Making sure that your brand message is consistent across all forms of media and customer interaction is important for customer loyalty and trust.
It’s much easier to trust someone if you have consistent positive communication. The same thing applies to your business communication with its customers.
Change scares many people. Knowing what to expect will enable customers and clients to feel comfortable when dealing with you.
Now more than ever, value for money is a must. With the media screaming economic turmoil, customers need to see that they are receiving a valuable product or service for their hard earned money.
So make sure that you express the benefits of investing in your product when ever possible. Cheap does not equal value, but if the customer does not see value in your presentation then cheap is an easy alternative.
Knowing your customers and their current situation is key in speaking to their hearts and minds.
Economic and personal situations are changing faster than ever so in order to keep up we need to be opening conversations with our customers today.
Whether through social networking, online and offline community interaction, email marketing or simply phoning to following up on a customer purchase, we need to listen to what our clients have to say, then act on any major trends we find from the feedback.
Email marketing is a great way to keep existing and potential customers up to date.
But the key is not to ‘Spam’ people. Making sure that your emails are welcome is incredibly important part of this strategy.
First, make sure you only send email to existing customers or people who have expressed interest in receiving more informtion about your product.
Secondly, the customer needs to be in control. Making it easy to unsubscribe to your email newsletter is key to establishing trust.
Third and finally, make your email content interesting, useful and valuable to the customer receiving it.
Again, if your message is not one of value, people will stop listening.
There are many things to consider when branding your business and I only have time to cover my top 5 here.
If you have more suggestion feel free to let us know through the comments or send us an email at: admin@crimsonfox.com.au
If you would like more information on branding your business we are ready to help you on: 03 8562 2239 or admin@crimsonfox.com.au
