Smashing magazine have released another great article regarding color in corporate branding and design.
They point out the significance of colour in web design especially, where the feeling your site portrays in the first 3 seconds effect the visitors experience of your brand.
They also explore the differences large corporate companies are using on their websites in relation to their traditional corporate colours.
You’ll notice that when many of the companies explored are using non traditional colour schemes.
Are they testing the market or are they using colour to appeal to you on a different emotional level?
You’ll have to read to find out. You can read the full article here at colors in corporate branding and design.
Have a read and then let me know your thoughts by leaving a comment under this post.
