Brand Design Blog, News and Ideas

Over the last few years, the Console and PC Gaming industry has become big business.

With PC gaming alone, making over $10.7 Billion in revenue for 2007.

While those playing Computer Games on a regular basis have been watching this trend rise for some time, the world at large is starting to pay attention with Brand names such as Grand Theft Auto, Halo and World of Warcraft hitting prime time news this year.

With the increase in revenue, there has been an increase in spending in the marketing space.

Companies such as Blizzard (World of Warcraft) has been spending time and money on amazing trailers and pre-promotion for some time - but with their success (over 9.3 million payed subscribers last year), other game creators are starting to see the light.

The up coming ‘Rock Band 2″ is one such example. A game intro and promotion definitely worth watching (Not your average commercial).

The Computer Game industry is starting to take it’s strides up along side the Movie industry in revenue and the audience is growing so it’s certainly worth keeping your eyes on.

You can view the Rock Band intro here.

I’d love to read your thoughts about the trailer or your impressions of the gaming industry as it is today and in the future, so feel free to leave a comment.

As the post on toxel.com shows - logo design does not need to be complicated to be effective.

You can see all the logos here.

In fact I would suggest that if you look at the majority of high profile brands their logos are actually quite simple.

That doesn’t mean that no effort needs to be applied to the design. In fact, it often takes more effort to remove the unnecessary elements of a design to find the core design that will be the most effective option.

Simplicity, also allows a logo to be positioned easily on promotions and printed cost effectively.

Check out the full range of high profile logos here.

Here is a very interesting experiment being undertaken at brandtags.net.

It’s the equivalent of a word association test.

Simply view a brand logo and type the first word that comes to your head.

Don’t feel you need to finish the test, I think it goes through hundreds before you reach the end.

You can see the results so far here.

Click on any of the brand names to see what people said.

The larger fonts are the ones that were typed most often.

Let me know if you find any surprises.