Brand Osmosis

Watch the video.

Russell Pearson - Brand Design Guy says "Let's learn science!" - Osmosis is the spontaneous net movement of solvent molecules through a semi-permeable membrane into a region of higher solute concentration, in the direction that tends to equalize the solute concentrations on the two sides.

Guess what?…the same thing happens between two brand entities. Watch the video and discover how.

Click here to watch a previous video.

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